Major news outlets are no strangers to social media. Especially when it comes to breaking news. Should you chose to follow them, or like them on facebook they'll often post with breaking news and updates on current stories for people to read. This allows people to stay informed without necessarily needing to look for information as well as makes it easier and more accessible for people to generate web traffic to major news websites, since often the posts include links to the full story, pictures, background information or other stories about the same matters. Similar occurances often take place for established events such as elections or sports. Anyone on social media during an election year can attest to the amounts of news coverage about such events. Coverage both prior, during and after a given event. There is often information given before an event, "live" coverage and discussion/analysis after. This allows people to be involved, informed or aware of events without necessarily needing to participate in them.
Brands also are familiar with the facebook world when it comes to creating "news" about their products or services. Brands use facebook as a way to inform people of new products, deals or so-called opprotunities that users can take advantage of. An example of this is Lays potato chips who felt it necessary to advertise the three new flavors that they've recently come out with. This was presented as breaking news even though it's something as simple as the flavor of chips they are currently offering. This way they are able to spread word of their product even farther as well as generate involvement by asking feedback as well as people's opinions on the best flavor. This process allows brands like Lays to integrate themselves into people's lives and therefore gain access and means to spread more word about their products and deals by creating news for people to take note of.
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